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Specialist Vocational Qualification in Business (1.1.2019) | Myynnin ja markkinointiviestinnän osaamisala

Qualification holders have the skills required in demanding expert and managerial positions in the field of business. They have good business skills and are members of professional networks. They have communication and interaction skills and the language proficiency required in their work tasks. They use information and communication technology appropriately and work in different digital environments. They monitor the development of the business and develop the business operations and operating processes in their area of responsibility as well as their own competence. The competence of qualification holders varies according to the selected competence areas and optional units.

Qualification holders who have completed the Competence area in Human Resources Management have the skills required in different tasks related to the competence development and occupational wellbeing of personnel as well as in the management of employment relationship matters. They know how to support people in managerial positions and work as experts in personnel affairs.

Qualification holders who have completed the Competence area in Business Administration, Financing and Accounting possess a comprehensive understanding of financial management. For example, qualification holders know how to analyse, plan and monitor finances and financing activities, implement the monitoring of the budget or management accounting, and close the accounts for a corporation.

Qualification holders who have completed the Competence area in Sales Work and Marketing Communications have the skills required in the management and development of sales work or marketing communications, which they are able to plan and implement through multiple channels.

Qualification holders who have completed the Competence area in Trade have the skills required in managerial and expert positions in the development of sales work and assortment planning.

Qualification holders who have completed the Competence area in Estate Agency Services have the skills required in expert and managerial positions in the real estate agency business in tasks related to the brokering of new buildings, the valuation of properties and apartments in housing companies, or the management of a real estate agency.

Qualification holders who have completed the Competence area in International Business have the skills required in working in expert positions related to international trade in different companies or organisations. Their positions may be related to international sales and marketing or to procurement.


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The scope of the Specialist vocational qualification in Business is 180 competence points. The qualification has six competence areas:

  • Competence area in Human Resources Management
  • Competence area in Business Administration, Financing and Accounting
  • Competence area in Sales Work and Marketing Communications
  • Competence area in Trade
  • Competence area in Estate Agency Services
  • Competence area in International Business.

The qualification has one unit that is compulsory to all competence areas: Planning and implementing business operations in an area of responsibility (60 competence points). In addition, all competence areas have competence area-specific optional units.

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